By Ji won, Ji young, Hee yeon, Kyu eun

             Ewha students are known for being proud of their college, but when it comes to their spring festival Daedong they are not so proud. In fact, most undergraduates rather visit Akaraka, the Yonsei’s festival. Since Ewha’s administration have been wondering what is wrong with Ewha festival, perhaps they should listen to the views of students as they compare Daedong to Akaraka.

1.      Not Enough Popular Singers

Akaraka

Ewha Daedong

Unlike Akaraka, Daedong do not invite popular singers. For instance, Yonsei has invited 15&, Tiger JK, The One, Girls Generation, YB and JYP, whereas Ewha have only had Geeks and Roy Kim. Ewha simply spent much less money on concerts. From the size of the stage, everyone could feel that Ewha is not fond of investing on celebrities, since Ewha’s stage is surely far smaller than that of Akarka. Although we can understand the college’s argument that the festival exists for students not for pop stars, the pop stars are simply what students want most. As a solution, we recommend Ewha invite more popular singers to its festival, ‘Daedong’, since it will attract more students to the festival.

2.      Weak Brand Power

When we asked college students about the best college festivals, they came up with ‘Akaraka’. Even for normal people, Akaraka works as a symbol of college life. Originated from the cheering squad, Akaraka has been a powerful force for many years. So, many people pay to go to Akaraka and enjoy it even though they are not Yonsei students. The popularity of “Reply 1994” clearly shows this kind of Koreans’ image of the Shinchon area and Yonsei. Now, you are going to ask us, ‘So, what is the problem?’ Actually, it is a real problem for Ewha. Since Ewha and Yonsei are very nearby, many of Ewha students cross the street and would rather go to Akaraka - Ewha festival really does not attract students. My point here is that although Daedong is famous and it gives fantasy to many male students in other colleges, Ewha is like Pepsi trying to beat Coke but cannot. So, would there be no way for Pepsi to win over Coke? As Pepsi did, Ewha administration has to come up with some ideas to advertise the festival very sensationally. But how? We have to make the best of Ewha’s traits; the best women’s college in Korea. Being a single-gender college is very unique since there are not many of them, not only in Korea but also in the earth. Actually, Ewha is the best women’s college in the world. As a solution we want to advise the administration to think about what they can do with the world’s smartest women. 

3.      No Alcohol

The last point is a hot potato - it is a matter of whether to permit alcohol sales in the markets. Since alcohol is a symbol of a good time, most students are not fond of Ewha’s “No Alcohol” policy. On the other hand, the administration has concerns about what alcohol would bring about. Their reasoning is that women are usually easy targets for crimes. The problem is that undergraduates still want to drink during the festival. To ask for the college to permit alcohol, we had to come up with some ways to control alcohol intake. We suggest limiting alcohol consumption to the booths – so no one can bring liquor outside of the market. Also drunkenness should be controlled by banning excessive purchases. Ewha also has to think about restricting people entering campus, to avoid problems.

A successful and popular festival will help Ewha Womans’ University to build a much better status in society.